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The label’s seed was sown in a moving car discussing the possibility of wearing a shirt in a number of ways to make it look effortlessly classy and no one would have thought that a plain shirt can also create wonders. The motive was to create an attire so versatile, that it can play with any occasion of the day or night. Since,these days, people do not have much time to figure out what goes with what. Our goal is to redefine boring and mundane formal dressing into trendy eclectic outfits. With the right stitch, the perfect cut, pleated hemlines, and colorblocked blouses, she’s dressed to kill, whether it’s an office brunch, an evening date, or a candle light dinner. Not only does she flaunt that red lipstick, but she also knows the perfect style to go with it. She knows that behind every successful woman is herself, and that good clothes are a part of good etiquette. A closet that defines and shows the world the fashion that we create for ourselves. It is not a Dream, it’s a Plan. Keep it Simple.